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Author: Subject: Does your music reveal your politics?

Peach Extraordinaire





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  posted on 2/17/2014 at 05:36 PM
Streaming music service Pandora says it can predict your politics by the music you listen to. Laurie Segall reports.

http://www.cnn.com/video/data/2.0/video/us/2014/02/17/sot-wolf-segall-pando ra-politics.cnn.html

 
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Maximum Peach



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  posted on 2/17/2014 at 10:28 PM
This is interesting and unsettling.

 

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Maximum Peach



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  posted on 2/17/2014 at 11:23 PM
I find this micro-marketing revolting, but inevitable.

It seems that there will be nowhere one can go in the future where we will not be marketed to.

 

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  posted on 2/18/2014 at 01:38 AM
I beg to differ.....

politics suck and the music I listen to doesn't

 

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True Peach



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  posted on 2/18/2014 at 09:00 AM
quote:
I find this micro-marketing revolting, but inevitable.

It seems that there will be nowhere one can go in the future where we will not be marketed to.


Get ready for more of it because this kind of marketing is becoming more and more important in how competitive, consumer-driven business is conducted in the 21st century.

For someone that is constantly banging the drum of letting markets be truely free, I find it odd that you would be so put off by the reality of what that means. In a free and open market where real competition exists, business will use whatever tools are available to them to reach their audience, sell more product and reap more profit. The only way to prevent it is more gov't regulation...or some kind of mass revolt from consumers but we all know that won't happen.

What is more reveloting/detestable to you, this type of marketing or any attempt to regulate or even eliminate it? I thought I knew the answer based on your previous ramblings (the exerpt below from one of your posts in the "Senate Dems Solicit Help From an Old Friend" topic), but now I'm not so sure?

quote:
I see those politicians as even more detestable than the businesses trying to influence them, as the businesses at least have to perform to some reasonable standard of quality and efficiency, otherwise competitors will put them out of business or the market will sour on their products.

 

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Maximum Peach



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  posted on 2/18/2014 at 10:42 AM
quote:
quote:
I find this micro-marketing revolting, but inevitable.

It seems that there will be nowhere one can go in the future where we will not be marketed to.


Get ready for more of it because this kind of marketing is becoming more and more important in how competitive, consumer-driven business is conducted in the 21st century.

For someone that is constantly banging the drum of letting markets be truely free, I find it odd that you would be so put off by the reality of what that means. In a free and open market where real competition exists, business will use whatever tools are available to them to reach their audience, sell more product and reap more profit. The only way to prevent it is more gov't regulation...or some kind of mass revolt from consumers but we all know that won't happen.

What is more reveloting/detestable to you, this type of marketing or any attempt to regulate or even eliminate it? I thought I knew the answer based on your previous ramblings (the exerpt below from one of your posts in the "Senate Dems Solicit Help From an Old Friend" topic), but now I'm not so sure?

quote:
I see those politicians as even more detestable than the businesses trying to influence them, as the businesses at least have to perform to some reasonable standard of quality and efficiency, otherwise competitors will put them out of business or the market will sour on their products.



Excellent job maintaining consistency in the overall conversation Gondicar. Conversation is an art form. And just like in improvisational music listening is just as important as playing. I imagine you would have been a fine addition to the forums taking place in town squares in ancient Greece. Good on ya!

 

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World Class Peach



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  posted on 2/18/2014 at 11:27 AM
Big deal. Advertising on Lawrence Welk was different than that on American Bandstand
 

Maximum Peach



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  posted on 2/18/2014 at 11:58 AM
quote:
What is more reveloting/detestable to you, this type of marketing or any attempt to regulate or even eliminate it?
The fact that I don't like it personally doesn't mean that I want some new bureaucracy created to oversee it. If it becomes annoying to enough people, the market will supply answers for that too.

Remember all the telemarketing from 800-numbered hustlers years ago? The market had already created a number of cheap solutions ($20 +/-) to block those calls. Did we need a 'do-not-call' list? Not in my opinion.

Smart companies that are concerned about what customers think of them will offer a means to opt out. Simple as that.

The ones that will be most annoying about using these technologies will be politicians. The Obama campaign sent out a personalized flyer in the last cycle that tried to contrast the recipient's voting record against their neighbor's. It was a classless attempt to generate feelings of exclusion and non-group behavior because you didn't vote for The One in the previous cycle, as it claimed your neighbors did. It was bs, but certainly would fool or impact those not thinking it through.

Back to the topic; on Pandora, I have set up stations for: ABB, Santana, Floyd, Knopfler, Snowy White, Camel, and Count Basie. I wonder what that says about my politics.

 

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Ultimate Peach



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  posted on 2/18/2014 at 12:23 PM
This is purely a gimmick for entertainment. This site proves that music taste does not determine politics. I have plenty of die hard Springsteen fans that are equally far left and far right.

Of course there are exceptions. Pure hippy music will skew liberals, pure country will skew conservatives, Lady Gaga skews liberals, etc, but the majority will have an even mix.

Again, this site, and Allman fans in general, continue to blow my mind year after year. I can't think of any other band, except for The Beatles maybe, that has such a diverse set of fans: old, young, male, female, blue collar, white collar, hippies, corporate suits, bikers, conservatives, and liberals. Pretty amazing.

 

Peach Extraordinaire



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  posted on 2/18/2014 at 12:30 PM
its all about collecting info to put a profile together.

Take a quiz to see what your playlist might say about you.

http://projects.wsj.com/quiz/?uid=PandoraPoliticalAds&type=flat

 

True Peach



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  posted on 2/18/2014 at 12:46 PM
quote:
This is purely a gimmick for entertainment.

It is not a gimmick. Music choices are defintely part of the data set that advanced marketers and other companies that deal in big data are amassing on consumers. That data is then modeled to create macro profiles that can then be used to deliver targeted advertising messages across a myriad of platforms, including plain old direct mail. This is science that is way more advanced than most in the general public know or care about.



[Edited on 2/18/2014 by gondicar]

 

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Peach Extraordinaire



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  posted on 2/18/2014 at 12:56 PM
Don't forget the NSA

quote:
Music choices are defintely part of the data set that advanced marketers and other companies that deal in big data are amassing on consumers. That data is then modeled to create macro profiles that can then be used to deliver targeted advertising messages across a myriad of platforms, including plain old direct mail. This is science that is way more advanced than most in the general public know or care about.

 

Zen Peach



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  posted on 2/18/2014 at 01:03 PM
quote:
The Obama campaign sent out a personalized flyer in the last cycle that tried to contrast the recipient's voting record against their neighbor's. It was a classless attempt to generate feelings of exclusion and non-group behavior because you didn't vote for The One in the previous cycle, as it claimed your neighbors did. It was bs, but certainly would fool or impact those not thinking it through.


Perfect approach to attract the low information voter. Obama is unmatched in that endeavor.

 

Zen Peach



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  posted on 2/18/2014 at 01:09 PM
quote:
quote:
The Obama campaign sent out a personalized flyer in the last cycle that tried to contrast the recipient's voting record against their neighbor's. It was a classless attempt to generate feelings of exclusion and non-group behavior because you didn't vote for The One in the previous cycle, as it claimed your neighbors did. It was bs, but certainly would fool or impact those not thinking it through.


Perfect approach to attract the low information voter. Obama is unmatched in that endeavor.



Thanks for pointing that out for the 15th time, while ignoring the studies on the viewers of Faux News................ it's an effort to even read any of your posts anymore......

 

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Zen Peach



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  posted on 2/18/2014 at 01:15 PM
quote:
quote:
quote:
The Obama campaign sent out a personalized flyer in the last cycle that tried to contrast the recipient's voting record against their neighbor's. It was a classless attempt to generate feelings of exclusion and non-group behavior because you didn't vote for The One in the previous cycle, as it claimed your neighbors did. It was bs, but certainly would fool or impact those not thinking it through.


Perfect approach to attract the low information voter. Obama is unmatched in that endeavor.



Thanks for pointing that out for the 15th time, while ignoring the studies on the viewers of Faux News................ it's an effort to even read any of your posts anymore......


Sorry, but one would be hard pressed to find a better example than that. The low-information voter tag didn't exactly just come out of nowhere.

 

A Peach Supreme



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  posted on 2/18/2014 at 01:25 PM
Not in the least. The amount of music genre's vs. political parties would suggest that it would be impossible to make the comparison. Music is very personal, politics is sold to you and I would suggest in this day and age, many vote to exercise their democratic right but for the least offensive idiot that is running in one of the maybe three choices available. Do the right thing, listen to music and get politcally agnostic!! Vote none of the above.........................................................

 

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Zen Peach



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  posted on 2/18/2014 at 01:37 PM
quote:
Sorry, but one would be hard pressed to find a better example than that




My guess is that was another right wing email you believed - how would they have access to your voting record? Or your neighbors? They could have totals for a precinct, but that is it. Explain exactly where this happened and how they got someone's voting record......

 

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Zen Peach



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  posted on 2/18/2014 at 01:43 PM
Campaign flyers? LOL

 

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True Peach



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  posted on 2/18/2014 at 01:59 PM
quote:
The Obama campaign sent out a personalized flyer in the last cycle that tried to contrast the recipient's voting record against their neighbor's. It was a classless attempt to generate feelings of exclusion and non-group behavior because you didn't vote for The One in the previous cycle, as it claimed your neighbors did. It was bs, but certainly would fool or impact those not thinking it through.

*If* such a flyer was distributed, without some evidence (beyond Fujirich's say so) I have a very hard time believing that it was sourced by, even approved by, or even seen by the Obama campaign itself. There were and are plenty of groups on both sides spraying crap like this (and worse) around...and some of them are even tax exempt!

quote:
Sorry, but one would be hard pressed to find a better example than that.

When it comes to campaign literature, there are always other examples...whether they are "better" will vary with opinion. Anyone else remember this one?







[Edited on 2/18/2014 by gondicar]

 

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True Peach



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  posted on 2/18/2014 at 04:22 PM
quote:
Don't forget the NSA

quote:
Music choices are defintely part of the data set that advanced marketers and other companies that deal in big data are amassing on consumers. That data is then modeled to create macro profiles that can then be used to deliver targeted advertising messages across a myriad of platforms, including plain old direct mail. This is science that is way more advanced than most in the general public know or care about.



And don't forget the real elephant in the room, Google. You think they shelled out over $3 billion for Nest just because they make nice thermostats?

[Edited on 2/18/2014 by gondicar]

 

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Peach Extraordinaire



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  posted on 2/18/2014 at 04:25 PM

if my music really reflected my politics they would lock me away

"If my thought dreams could be seen
theyd probably put my head in a guillotine"

Dylan Its All Right Ma, I'm only bleeding

 

Maximum Peach



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  posted on 2/18/2014 at 04:44 PM
quote:
If it becomes annoying to enough people, the market will supply answers for that too.


The market already does. I pay for a commercial free subscription to Pandora.

quote:
Did we need a 'do-not-call' list? Not in my opinion.


This is clearly where our opinions differ. I think government must regulate business. Corporations by their nature are greedy and soulless entities. Allowed to operate unfettered they will do anything to make a profit. Remember Bhopal?

I'll admit a corrupt government doing the regulating sucks. At least it is something.

 

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True Peach



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  posted on 2/18/2014 at 05:00 PM
quote:
quote:
If it becomes annoying to enough people, the market will supply answers for that too.


The market already does. I pay for a commercial free subscription to Pandora.


But that doesn't mean that Pandora isn't using your usage data in other ways (selling it, for example).

 

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Maximum Peach



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  posted on 2/18/2014 at 05:09 PM
quote:
But that doesn't mean that Pandora isn't using your usage data in other ways (selling it, for example).


I agree. I'm sure they contribute to targeted junk mail and other crap I get everyday.

 

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Zen Peach



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  posted on 2/18/2014 at 06:43 PM
quote:
Corporations by their nature are greedy and soulless entities. Allowed to operate unfettered they will do anything to make a profit.


We get it by now. You feel that the pursuit of profit INVARIABLY brings out the worst in people. That's one way to look at it and I suppose that's true in certain cases, but that's not the rule. The pursuit of profit also brings out positive aspects in people.

 
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