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Author: Subject: My take on Moogis

Peach Pro





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  posted on 4/13/2011 at 01:04 PM
I think the basic general concept of Moogis is a great one. Kudos to Butch for having the initial vision to create such a thing and the balls to actually try to make it work. Itís easy to sit back and throw flaming stones in his direction from the secure position of someone, (apart from having a subscription fee at stake), who has no real risk of financial disaster if the thing implodes. It takes energy, vision, ambition and guts to get out of your easy chair, go out into the world, take risks and try to make an idea into a reality. There are many more who donít than who do.

The present state of affairs regarding the future of Moogis from a consumer standpoint -- Maddening? Yes. Frustrating? Yes. Disappointing? Yes, probably the biggest negative.

I have to say that I have thoroughly enjoyed Moogis for the last three years, specifically to have the opportunity to see all 36 Beacon shows live, in the comfort of my own living room, and on other occasions to watch the reruns when alternative entertainment options are non-existent or less appealing.

Moogis is, after all, optional entertainment. No one will lose a kidney if it tanks.

I try to attend at least 3 Beacon shows every year when possible, (10 years since í98 Ė missed a few in between). Time and financial constraints make it impossible for me to see every show in person, even ignoring the price of a single ticket. The cost and logistics of travel, lodging, food and incidentals on any trip to NYC ainít a cheap proposition no matter how you slice it. Big city = big city prices.

Iíve joked that we could easily spend a week on some tropical beach with our toes in the sand for what 3-4 days in NYC costs, but it wouldnít be nearly as enjoyable or exciting. I love NYC. Forget the beach. Forget Vegas - I donít gamble anyway. NYC is my adult playground. The ABB at the Beacon is my evening entertainment of choice.

Fortunately for me this year, I only opted for the Beacon shows on Moogis and decided to forgo the Wanee add-on. Iím sure I would be somewhat less objective, had I made that additional purchase in light of recent events.

To argue whether or not the Moogis subscription cost is fair or reasonable is an individual perception I believe. Considering the other extraneous travel expenses of being there in person, Moogis (for me) is considerably worth it. I attended 10 ABB shows at the Beacon since 2009. Without Moogis thatís all I would have seen. With it, I got to see 26 more and got to go back and watch the ones I attended again as well. To me, that was well worth what I paid.

Having said that, Butch certainly has made some key mistakes. Mistakes are somewhat acceptable and expected in a new venture, because everyone is on a learning curve. What is not acceptable is when lessons are not learned from mistakes and corrections are not made. On that point, Butch is guilty as charged. And at 3 years old, this thing ainít brand new anymore.

Some improvements were made, but only on the technical side of thingsÖ..sort of.

2009 saw a lot of freeze-ups, drop-outs, and glitches, but all that improved throughout that run. The 2009 production, in terms of camera angles, camera hold times, focusing on the correct soloist, etc., set the bar very high. I thought it began with quite good quality and improved even further from the beginning to the end of the run. One problem, according to Butch, was that, THAT particular video company cost too much. 2010 entered with a new video company.

During the 2010 run, the video stream glitches were much improved, but the new video company paled in comparison to the 2009 crew in terms of quality. 2010 seemed very amateurish and suffered from the modern video ADD camera philosophy; shot one Ė look here, no, quick, look here, no quicker look here, here here hereÖ.squirrel!! Maybe there were venue-specific (UP) limitations, but the production suffered badly compared to í09 in my opinion. Plus, I believe there were significantly fewer cameras to orchestrate.

In 2011, the camera work from a production stand point wasnít quite back to the í09 benchmark, but was vastly improved over that of 2010.

I know many folks have complained about technical difficulties with audio/video signal delivery, but I had none of that. I experienced a handful of freeze-ups and drop-outs but nothing too significant. Then again, I have used the same set-up on my end for three years and worked out all of the kinks. I had a proven set-up that worked very well for me.

In my mind, Butchís biggest blunders have been on the business side of things.

You donít start out with a very high quality benchmark and set the bar, then take that quality away without a reduction in consumer cost. Expectations in quality always must go up, not down. If you canít do that cost effectively, then shut it down and go back to the drawing board. You canít provide a product or service to a customer and then begin to erode itsí quality while increasing itsí cost. Thatís just a bad business plan and not a way to win new users or retain old ones.

The cost structure of this thing was shot-gunned at best. You canít continually amend your communications regarding ever-changing cost structures, service amenities and so on. It creates confusion, dissolves customer confidence and increases customer dissatisfaction. He should have hired savvy business professionals who at least had a little experience in providing a technical service to a large on-line community. A bit more up-front planning for contingencies would have gone a long way to avoid much of the ongoing issues.

Having a professional public relations component might also help to avoid all the contradictory double-speak. Butch should really remain in the background as a consultant to the overall vision, but let hired pros to handle the execution of specific tasks.

Hire a professional marketing staff to handle your advertising to lure customers. They have expertise in demographics and will find an appropriate method to reach your target consumers and clearly communicate whatever you are hawking.

Never-ever over promise and under deliver. You canít promise the moon and deliver a vacant lot full of weeds. If you canít really achieve the things you envision, scale back the vision and deliver what you know is solid. You may allude to your long range plans as a marketing strategy, but donít promise anything that may disintegrate later. Only bite off what you can reasonably chew at any given point in time.

Get investors. If you canít obtain the financial backing to launch this thing properly, hold out until you can. You canít begin to build the Taj Mahal, run out of funds part way through and end up with Joeís garage.

Lastly, donít ever be rude or condescending to your customers. Ever! The customer is always rightÖ..if you hope to stay in business.

Okay, letís face it, the customer is not always right in reality and often times they are morons and total a-holes to boot. There will always be people who are stupid and/or expect something for nothing.

Letís face it again Ė Iím sure there were a fair amount of Moogis customers who arenít qualified to plug in a toaster, much less hook up a computer to an A/V system and have it all synch up and work properly. Come on. You know thatís true.

ButÖÖ.when youíre in business, thatís what you sign up to deal with. You need to make your technical details as simple and idiot proof as possible and then have a very highly trained, professional and courteous customer service staff ready to handle any complication. Beyond that, you have to return to the concept of; ďDonít ever be rude or condescending to you customers. Ever!Ē Dealing with all kinds of people is just a reality. When you go into any business you have to deal with everyone with professional courtesy, whether that is a bitter pill to swallow or not. It is what it is. You can vent your frustrations to your family, friends and inner circle but never to your customers.

I think Butch had a great idea, and the guts to try to get it going, but he made some novice mistakes along the way that could have been avoided with a bit more attention to detail and by surrounding himself with a diverse group of talented people.

I, for one, hope he can get his arms around this thing, get some talented folks on staff and right this listing ship. I would like to see it succeed somehow, if only for the ABB Beacon runs. This band has 5-10 more years at best and Iíd like to witness as much of it as I can. If Butch can expand this thing to his vision of other bands and other venues, that would be cool, but I couldnít care less at this point.

Iíll be happy to see the ABB go end of run while I have a front row seat to the remaining magic.

 

____________________
"Without music to decorate it, time is just a bunch of boring production deadlines or dates by which bills must be paid." - FZ

 
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Extreme Peach



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  posted on 4/14/2011 at 10:10 AM
That's a reasonable, albeit wordy, take on the situation. I'm puzzled by those who want a "complete" refund because they are not getting Wanee. Did you people not watch the Beacon shows? They were fantastic, and other then the first set 3/11, I experienced few glitches. This internet fueled pitchfork and torch mentality is just getting plain sad. Butch should have simply said "Hey we're over extended, Moogis subscriptions are down this year, and we can't facilitate broadcasting Wanee. We're sorry, and we will refund the Wanee portion, or you can apply it to next years Beacon run". Then just stick with showing the Beacon shows. They were great, and I'll pay $200.00 to sign up next year if it's available. I mean how many more Beacon runs do you think we'll see- 2, maybe 3. Gregg and Warren looked exhausted by the 13th show this year. So I'm going to enjoy what we have while we have it. Some upcoming March in the not to distant future is going to have a big void for me. I hope it's not 2012 because there is no Moogis.

 

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"So I guess you guys noticed when we come to Chicago we play a little more Blues. Then even normal". Warren Haynes 8-21-13


 

Peach Bud



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  posted on 4/15/2011 at 03:10 PM
Excellent and thoughtful analysis. I, too, have thoroughly enjoyed the last 2 years worth of New York shows, last years Wanee live along with all the archived material from '09. I found out about Moogis after at the end of the '09 Beacon run and saw the two Clapton shows later on two one night re-broadcasts for $15 each, I think. I'm one who will probably never get to see them at the Beacon in any other way and nobody's gettin' any younger. You're right, enjoy what you can while you got it and hope it's there in the future.
 

Zen Peach



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  posted on 4/16/2011 at 04:08 PM
To avoid the situation that is happening with Wanee, Butch should just set a time limit, all subscriptions must be in no later than a week before showtime. If there are not enough subscriptions, refunds will be made before the show.

He can put up a disclaimer that tells people Wanee subscriptions are accepted or will be issued on a tentative basis contingent on adequate subscription enrollments which meet production costs. In the event production costs are not achieved, notice will be made to purchasers and refunds will be made prior to the concert date.

That would let people know, hey team Moogis is trying. Butch is reliable and his word is good. It shouldn't even be necessary to spell it out to people but apparently it is, because some even suggested he take money out of his own pocket to make up the shortfall and nobody expects a business to do that. Yet they asked that of him and felt he owed it them to provide Moogis no matter what.

 

____________________
"Mankind is a single nation" "Allah did not make you a single people so he could try you in what he gave you, to him you will all return, he will inform you where you differed". Quran Chapter 2 Sura 213

 

A Peach Supreme



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  posted on 4/17/2011 at 02:18 AM
quote:
Butch is reliable and his word is good. It shouldn't even be necessary to spell it out to people but apparently it is, because some even suggested he take money out of his own pocket to make up the shortfall and nobody expects a business to do that. Yet they asked that of him and felt he owed it them to provide Moogis no matter what.




Why not?

I don't know about the USA but here in the UK, unless a company limits its liabilility, the proprietors of the company are personally liable for its debts. Hence you will see compnies called "ABC Co. Ltd" for example.

A contract has been entered into for the provision of a service which has not been delivered. Why the hell should the proprietors of Moogis - whether it be poor old Honest Butch Trucks or anyone else - not pay up for their failure?



 

Extreme Peach



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  posted on 4/19/2011 at 04:30 PM
quote:
quote:
Butch is reliable and his word is good. It shouldn't even be necessary to spell it out to people but apparently it is, because some even suggested he take money out of his own pocket to make up the shortfall and nobody expects a business to do that. Yet they asked that of him and felt he owed it them to provide Moogis no matter what.




Why not?

I don't know about the USA but here in the UK, unless a company limits its liabilility, the proprietors of the company are personally liable for its debts. Hence you will see compnies called "ABC Co. Ltd" for example.

A contract has been entered into for the provision of a service which has not been delivered. Why the hell should the proprietors of Moogis - whether it be poor old Honest Butch Trucks or anyone else - not pay up for their failure?





Isn't offering a refund for the Wanee shows a form of "paying up"? He is giving you back what you invested because he couldn't provide the service. To me that is completely different then saying "I got your money, and I'm not broadcasting Wanee, the company is broke and you can't have your money back". If that were the case, light the torches, and sharpen the pitch forks. I just want to see Beacon, and ONLY Beacon broadcast next year, and for however many more they do in the future. I thought they did a great job with broadcasting the Beacon shows, so I guess I'm just willing to cut him a little slack. Oh, and I was as worn out as Gregg and Warren by 3/26. lol.

 

____________________
"So I guess you guys noticed when we come to Chicago we play a little more Blues. Then even normal". Warren Haynes 8-21-13


 

A Peach Supreme



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  posted on 4/20/2011 at 02:12 AM
My point was that the offer of a refund was conditional upon Moogis receiving new funding.

An unconditional refund should have been offered, even if it meant the money coming from the pocket(s) of the proprietor(s), which Gina thinks is an unreasonable demand.




[Edited on 4/21/2011 by Shavian]

 

True Peach



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  posted on 4/20/2011 at 07:38 PM
quote:
My point was that the offer of a refund was conditional upon Moogis receiving new funding.

An unconditional refund should have been offered, even if it meant the money coming from the pocket(s) of the proprietor(s), which Gina thinks is an unreasonable demand.

It is not an unreasonable demand. I think the only way Moogis can avoid having to repay subscibers is if they file for bankrupcy protection.

 

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Maximum Peach



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  posted on 4/20/2011 at 08:28 PM
I own a business. I provide a service. My clients pay me before the service is rendered.
If I end up not fulfilling all or part of the service I have been paid to provide, I don't tell my client I will give their money back sometime in the future!
The check is being written, whether if out of the business account, or out of my pocket.
It's the right way to do business.

 

____________________
Well 30 years of heart and soul,lord we took it further than rock and roll.
We stood together thru thick and thin,yeah we made the best of it all back then.
Then I guess time took it's toll,cut me deep,cut me cold.
Brother against brother....

 

True Peach



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  posted on 4/22/2011 at 01:40 PM
quote:
I own a business. I provide a service. My clients pay me before the service is rendered.
If I end up not fulfilling all or part of the service I have been paid to provide, I don't tell my client I will give their money back sometime in the future!
The check is being written, whether if out of the business account, or out of my pocket.
It's the right way to do business.

Things must be different in rock 'n roll fantasyland.

 

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We'd all like to vote for the best man, but he's never a candidate.

 

Peach Head



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  posted on 5/1/2011 at 05:47 PM
quote:
I own a business. I provide a service. My clients pay me before the service is rendered.
If I end up not fulfilling all or part of the service I have been paid to provide, I don't tell my client I will give their money back sometime in the future!
The check is being written, whether if out of the business account, or out of my pocket.
It's the right way to do business.


Bingo!

I feel fortunate that I was able to recognize early on in 2009 that Moogis was fraught with risk and while it took a lot of work -- I was able to get a refund. But this is only because my credit card company protected me.

The original poster made some comments about customer service and being polite, I can assure you that the "professionals" that Butch hired to guide them in this effort know nothing on the topics of customer service or being nice.

One thing that amazes me is how they get away with having no contact phone number. The phone number that is provided on the paypal receipt rings to some big accounting firm in New York that knows nothing of Moogis.

As for the Wanee thing...I mean who is going to hand over money to Moogis just so they can turn right around and send all that money out in refunds? People in the business of providing "funding" generally aren't in the business of charitable giving, they want to make money. I highly doubt any outside funding sources step forward.

Good luck to all of you that are struggling with this issue.

 
 


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